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Campaign to lure skilled workers back to Mackay region

29-Aug-2017 A social media campaign promoting the many advantages of living and working the Mackay Isaac Whitsunday region has already been given the big thumbs up after being launched on Facebook on Friday (25/8).

Resource Industry Network has developed a 60-second video, which targets skilled workers outside of Queensland, in a proactive step to attract them back to our region.
RIN General Manager Adrienne Rourke said the network was on the front foot working for our local resources sector to let the rest of Australia know that our region was ‘open for business’.

“Our members have told us that there has been a noticeable pick up in the market within the engineering and heavy industrial sector with many of them now on the hunt for skilled workers.

“Their feedback has been that there are definite difficulties in employing the workforce they require, with so many skilled workers leaving the region a few years ago with the downturn in the market.”
RIN will use Facebook to promote the video, which features images of beaches, pools and national parks as well as some of the workshops that are seeking qualified employees.

“The video we have created for the campaign promotes the liveability of our region as well as the career opportunities available and can be used by any company to link to their own jobs campaigns and to share on their social media sites,” Mrs Rourke said.

“The whole idea is to create awareness of the region, its affordability, the great things to see and do here as well as the long-term career prospects that are available.”
Already, Mackay region Mayor Greg Williamson and Federal Member for Dawson George Christensen have given the campaign their support, sharing the video on their own social media sites and sharing the sentiment that there was “no better time to move to Mackay”.

RIN will take the video to AIMEX (Asia-Pacific’s International Mining Exhibition) in Sydney this week to provide a talking point amongst visitors to the Mackay region’s display.
Mrs Rourke said bringing these workers back to our region will help the whole region to prosper with many flow on benefits to other sectors such as retail and tourism.

The video directs people to Mackay Regional Council’s jobs webpage, www.Mackayregionjoblink.com.au, to look for job opportunities.
Watch the video at www.facebook.com/ResourceIndustryNetwork, like the video and share it with friends and colleagues around Australia.

Media contact: Kelley Porter, 0411 113 703